YouTube: Indispensible part of our daily life
YouTube is the world’s second largest search engine on which user can upload and share videos.
How it all begun?
YouTube was founded by three former PayPal employees Chad Hurley, Steve Chen, and Jawed Karim. The story of YouTube goes back in 2005 when after having experienced difficulty sharing videos that had been shot at a dinner party, Hurley and Chen established the idea for YouTube, but Chen commented that the idea that YouTube was founded after a dinner party “was probably very strengthened by marketing ideas around creating a story that was very digestible”. Anyways moral of the story never miss parties and do share videos on YouTube!
Why should you use it?
Well the question should be why shouldn’t you? It gives you access to million videos at one click. There are variety of videos available, learning videos, creative, entertaining, comedy, action, music, marketing and a million more. Want to learn guitar, leave the conventional way of signing up for guitar classes instead learn on the run via YouTube. No matter what kind of video you want to watch or post, one click and it’s done. Perfectly named YouTube, it’s yours use it the way you want to.
Now let’s narrow it down to profitability utilization purposes and Digital marketing. You got a business, need YouTube help for promotion?? It is indeed an amazing tool for getting your product out there, for marginal cost it gives you power of controlling your own brand. Digital marketing via YouTube is a great way to run ongoing information about new products or services to the same people and new people. If you are looking for economical ways of Digital marketing this is the way to go.
If you are a new bee in music or choreography industry, record and upload your video get it started with YouTube Digital marketing, this is the best way to reach out to the public. You can see number of views you got, traffic per day and explicitly country wise views and much more, which can give you an idea of target audience. You can also start a string of your video, so that your follower gets an instant update.
If you just want to learn and hate reading text books, it’s a savior. It is far easier than library search. Moreover you get videos with practical knowledge rather than normal e-lectures. Watch the videos you can also subscribe it. However, registering for the videos is easy and fun. All you do is put in a little information and you are good to go.
Uploading and sharing is way easy, faster, may be almost instant depending upon your Internet connection. Everything is self-explanatory from installation guide to downloading. YouTube allows you to share via other forms of social media like Facebook, Flickr, email and websites and can also be embedded in other websites for Digital marketing. Beside every video on YouTube there is a list of ‘suggested videos’ – videos that YouTube’s search engine calculates are likely to interest people who watch the video you are watching. YouTube allows you the freedom of both liking and disliking the video you watch.In addition you can store videos to watch later and also share videos on Social media like Facebook. You can make a video publicly available to anyone for Digital marketing, or share it privately with selected people.
With multitude in Digital marketing, the best way is to leverage power of YouTube and set the ball rolling on the floor.